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Email Marketing Campaigns
Listdata had been providing email data and email marketing services for many years. We use our data expertise to select the best audience for your offer. We then run a thorough data hygiene process on the list and deploy using our email deployment system.
We have managed emails campaigns from 10,000 emails to several million. Our clients include Dish Network, BMW, MINI and hundreds of other companies looking for a cost effective way to reach more customers.
Listdata provides full tracking of each campaign. For some clients we can even run sales reports to show how many new customers have been generated from the campaigns.
Did you know: According to the DMA, email returns $44.25 for every $1 spent? - How's that for some serious ROI?
It's true! Email is a proven marketing channel for small businesses and online retailers. It’s easy to implement, inexpensive to run and comes with a ROI marketer's dream of.
So the user has opened your email and read the content. Great. But where’s the sale? There’s good news here.
First, consumers are increasingly likely to make purchases as a direct result of a business email campaign.
One-third of users in the DoubleClick study had purchased something by clicking on a link on an email.
Another 42% clicked on an email link for more information, then purchased the product at a later time.
Second, online couponing is booming:
73% of consumers have an online coupon for an online purchase.
59% have redeemed an online coupon offline.
In terms of industries, the top performers are travel, hardware/software, electronics, apparel, food, home furnishings, gifts/flowers, and sporting goods. All companies sending business emails in those categories report that between 71% and 80% of recipients have purchased their products because of an email campaign.
For those of you who haven’t yet given a thought to email marketing, here’s an eye opener: according to DoubleClick’s email consumer study,
Over 78% of online shoppers have purchased through permission-based emails.
59% of email recipients have bought in a retail store as a result of a merchant email.
You can launch an email campaign for a fraction of the cost of any other type of direct marketing campaign. All the other mediums include associated costs of conceptualizing, designing, printing, postage and handling, and involve a lot of time and resources. An email campaign can be executed through easily available applications at the click of a button.
The cost of sending a direct mail piece by postal service runs as much as a dollar, while each email costs less than a nickel.
Even 1% response rate from a direct mail is considered successful.
An email marketing campaign can have a response rate ranging from 5 to 10%, as people find it easier to respond back through this medium.
A well-designed campaign using a properly managed mailing list will give response rates that are much higher than other direct marketing methods.
It costs less to retain an existing customer than to acquire a new one; email marketing can help you minimize the customer retention cost.
According to a study, 42% of small businesses will use various methods of email marketing by 2006.
Go ahead and be a part of the race, because if you don’t, your competition will march way ahead before you know it.