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Online marketing has come a long way in the last few years and is showing no signs of slowing down, what was once banner ads and annoying pop-ups - has developed into a sophisticated data driven, highly targeted advertising medium. Today digital display ads can be triggered based on your interests, viewing habits, financial situation and your online viewing habits.
We have all seen those ads showing on Facebook, AOL and our favorite news sites and wonder how they know what I am looking for? well it is advanced database technology sitting behind all those sites, which is all attached to large compiled and transactional databases that know almost everything about you.
Digital Display advertising is a multi billion dollar industry with the big players being bought up by huge companies including Oracle, IBM and Microsoft, all of whom see the value in online marketing.
Listdata can help you navigate this complicated world, whether it is helping you re-target your existing customers, or build a target audience for you to show your message to, for example a Toyota dealership can load their customers, and prospects into a re-targeting program and anytime one of their customers or prospects hits a participating site their ad will appear, providing you more exposure where your customers are spending their time.